If you want to move more people, the best way to get more moving leads is to network with real estate professionals. Realtors know more people who are moving than any other source of leads. Reach out to realtors and show them that you’re professional and reliable. Once you’ve gained their trust, encourage them to send clients your way. One realtor in Oklahoma City has a list of vendors called “Becky’s Favorites” that she uses to refer clients to moving companies.
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Networking with the community is another effective way to generate leads. Consider joining Facebook groups in which the community resides. You’ll find people who know of a moving company who want to share a common interest. Your target audience may be interested in your favorite ice cream shop. Networking is all about building small engagements that turn into moving leads. Alternatively, you can use pop-ups and email signups to encourage leads to opt-in to your newsletter.
Social media is a great place to advertise your moving business. Facebook ads cost much less than Google, and their audience is also equally engaged. As with any marketing strategy, you need to find a niche in the market and differentiate your offer. Another great way to attract more moving leads is to work with local and national non-profits. Don’t forget to include your logo on your website and promote your company through social media.
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Aside from social media, you can also use local search engine optimization to get more moving leads. If your local area is populated by residents who are searching for a move, optimizing your website for local search terms will help generate a higher number of leads. Increasing your website’s ranking in local search results will also boost your online presence. You can also consider launching a newsletter for moving customers. If you want to grow your moving company, you need to have more moving leads coming in.
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To get new leads, try creating a reward system for referrals. Instead of offering standard coffee and grocery store vouchers, think outside the box and find a reward that makes referrals more likely to come through. For example, you can offer gift certificates to local restaurants, which will build close relationships with neighbors and help your company get the word out. These are great ways to generate quality moving leads, so consider implementing one.
One of the best ways to get more moving leads is to advertise your moving truck at events and trade shows. Moving companies can use this tactic to create new business partnerships, generate moving ads, and increase their brand awareness among potential customers. Make sure that the moving truck is well-branded with the name of the company, its logo, and its slogan. Give out business cards, give out brochures, and make sure to brand your trucks.
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A moving lead who prices shop is the worst kind. These leads never leave positive reviews and rarely leave satisfied. It makes it harder to win new work. As a result, you’ll need to work harder to get more moving leads. If you’re not willing to compete with these clients, try co-marketing with other moving professionals. They may already be working with your target market, so why not share your lead generation opportunities with them?
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A third option is to exchange business with other moving companies. Often, a moving company may not be able to serve a lead due to time, distance, or calendar conflicts. In this scenario, one of the moving companies may have an open seat for a lead. In return for referring leads to their company, you can earn referral fees. This tactic is a proven way to increase the number of moving leads.
Creating a strong online presence is vital to getting more moving leads. Search engines are the primary source of information for many consumers, and this is true for moving companies. The easier your presence is online, the more leads you’ll generate. You’ll also gain exposure for your business and be better known in the process. All this can lead to more business for your company. And the more people you can reach through social media, the better.