Google Ads do NOT work for Novices. They DOMINATE for Experts.
Hyper Targeting. Call Tracking. Conversion Tracking. Exclusive Leads.
Leads on Demand
Google Ads drives immediate results when setup properly. The problem is most Moving Business owners or agencies take shortcuts, or they simply are too busy running their business to 100% optimize every single facet of their campaign(s).
MoversBoost is going to reveal all and show you exactly how Google Ads can and will get you more hyper targeted website traffic, clicks and red-hot exclusive leads for your moving business.
1) 100% Optimization or Don’t Play the Game
Google Ads provides an internal score algorithm; closer to 100% the better. Every one of our client’s campaigns are scoring 100%; this translates to the lowest cost per clicks, the highest quality clicks, which leads to more phone calls, and form submissions.
2) 23% Click Through Rates
The industry average is 2-3%. Our ads are achieving absurdly high Click-Through-Rates (CTR) – 23% and even higher. This is not because we are so clever, or able to write compelling ad copy (we like to think subjectively we do), but it’s because we split test endlessly and let Google’s trillion dollar algorithm pick winners for us. We do not rely on our “gut” or hope for the best; we rely on data. By spending over 6 figures each month on moving company Google Ads, we have access to enormous amounts of data for top performing ads, and highest converting ad combinations.
3) 940 Unique Ads…This is
Most Moving Business owners or Advertising agencies create 1-5 ads and cross their fingers. The more diligent will create between 50 or 100. In this example, MoversBoost created 940 unique Ads, targeting various keywords, towns and landing webpages. Cast a wide net, yet ensure it’s specific in its targeting. This goes hand in hand with best practice with SEO for moving companies, as we match up SERVICES + SERVICE AREAS in both organic promotions and Google Ads. By feeding Google’s algorithm 940 unique ads, it can test endlessly to play against itself to get the absolute maximum clicks and best conversion rates for phone calls and lead forms.
4) Hyper Targeting – Literally the Most Targeted Ads on the Internet for Movers
Advertising is all about targeting. Imagine three scenarios:
A) Your ad appears to everyone interested in ALL types of moves, within your 25 mile radius
B) Your ad appears to only specific types of moves, within your 25 mile radius
C) Your ad appears to only specific types of moves, AND only to people who live in that town
As you can see above, each of these 940 ads is targeting specific keywords related to moving services, specific TOWNS (not counties, or simple local radius marketing). Scenario C is the holy grail of internet marketing. The more precise and hyper targeted you can get, the less you spend, and the better results you achieve. Plus, it’s a better experience for your prospects. If you are searching for a furniture mover near you (and you live in New York City), do you want to see a 1 800 ad, which asks you to choose your location, or speaks in general mover terms, and not furniture or your city? No, you want to see someone in your town, speaking exactly to your specific needs. People are desperately searching for movers in your service areas; give them exactly what they want, and Google and your booked jobs will be rewarded.
4) Virtual Real Estate Bully – Taking Up Space with Extensions
Gorillas take up space when they display their dominance with competing males. Taking space and forcing others to go around you, or below you is exactly the name of the game for advertising your moving business in Google Ads. Extensions are a terrific way to accomplish this strategy. They are “add-ons” for your ads. They can show in any combination or order. Here you can see a Sitelink Extension with a conversion rate north of 29%, which is mind-boggling high. The more pixels your ad takes up, the less visual space your competitors have to gain the click or phone call.
The end result is even more powerful on mobile devices, since screen size is limited. Whenever someone has to physically scroll past your ad, or visually maneuver their eyes away from your ad, you are doing something right. MoversBoost ensures 100% optimization, with every single extension, and multiple ads written to take up top spots, pushing down the competition. Competitors have to then pay more per click, and are severely out of position. Competitors will then rely on overbidding, but we don’t want to compete with reckless abandonment. Yes, you will “lose” those clicks, but when Google Ads is done properly, it’s not always about being #1. It’s about getting the absolute best targeted click, cost per click (CPC) and conversion rate, so for every dollar you spend your competition has to spend 2 or 3 or 5. Then they are in a marketing war they simply cannot win.
5) Track Everything. Calls and Form Submissions
MoversBoost uses Call Tracking software for Moving Company Leads. This way when the phone rings, we know exactly what made it ring, and if it was a good lead by seeing the duration of the call.
We understand not every phone call will be quality, or convert into a booked job, but most of the phone calls are super high quality because the targeting is so precise. Best of all, we are tracking all traffic sources with dynamic Java script based code. This means if someone calls directly within Google Ads Pay Per Call, or clicks on an advertisement, goes to the website, and calls the number on the website, it will dynamically report it as a Google Ads source call, with correct attribution. No more guessing; we use data, testing, and working with Google to enhance Cost Per Action (CPA), in this case cost per phone call, or cost per form submission.
We are even tracking SMS/text message leads too. If it can be tracked, we want to do it because Google weeds out loser campaigns and rewards winners; rinse and repeat. Each day we optimize our clients thousands of ads to justify our Google Ads management service. We are month to month, and everyone is getting more leads and making more money with us, than without us. Doing this properly requires a great deal amount of work, templates, know-how and data sets with conversion tracking. We only work with the best movers in each city, so if you are interested in red hot exclusive leads, get on our calendar and schedule with the top full service digital marketing agency for moving companies.
Results? Hundreds of Exclusive Phone Call and Form Submission Leads
We have clients receiving hundreds of phone calls and lead form submissions each month. Best of all, they are 100% EXCLUSIVE. MoversBoost understands the role shotgun Free-For-All Lead providers offer, but the best thing is these leads are warmed up, red hot, and specifically contacting you for you – not just a quote. There is a huge difference between a high quality lead, and a tire-kicker. Just ask one of our clients.
We believe that it all comes down to proof. An outstanding SEO company should always be able to show you substantiated examples and case studies of other Moving Company clients who have had great success using their services. Here is one such example for a client in Atlanta, Georgia who work in an extremely competitive market. We have been able to get them top page placement on major search engines like Google, Yahoo and Bing for a number of their most important keywords in their area.