For a long time, Charleston has always been a sweet spot for tourists. However, the narrative is now changing as more people are moving to the tri-county area permanently. As a moving company owner, people opting to live in Charleston must be music to your ears since it means more business to you. At the same time, other people are still moving out of Charleston or relocating to a different side within the area. Nevertheless, you need to find a way to bring business to your company by making people know about your company.

How do I make people know about me? You may ask. While there are many ways of doing that, one of the primary techniques you can employ is Charleston moving leads. In a nutshell, that means making contact with customers hoping that they will turn into paying clients.

Why are Leads so Important?
Even if you already have a customer base in Charleston, you need to grow it for your company to expand. Without new customers, your business will stagnate, which can drive you out of business in the worst-case scenario.

Although leads are really helpful to your moving business, it’s important to note that they don’t bear fruits overnight. It is a continuous process that calls for your vigilance and persistence. Most importantly, it requires expertise.

Top Ways to Get Leads for a Moving Company
The success of your moving company hinges on three core aspects: getting leads, pitching your services to clients, and providing exceptional services. Failure in any of those areas declares trouble. At MoversBoost, we help you handle the first aspect with ease. Notably, there are several ways to do that, as we have discussed below:

1. Branding
Branding is probably something you did in the initial stages of your company. But that doesn’t mean that you can’t revamp your brand or rebrand entirely. Branding is especially important for a moving company since people who often come across your ads won’t reach out immediately.

For that reason, you need a brand image they can remember so that when the time comes for them to seek moving services, yours is the company they have in mind. You can put the word out through subtle brandings, such as having uniformly labeled trucks, getting uniforms for your crew members, or designing a website in your corporate colors.

2. A Mailers Campaign
Besides getting your branding in line, you can launch a mailers campaign to reach people getting ready for the move. This is a tried tactic in the moving industry. To run a successful campaign, you first need to get data of people whose homes are up for sale in Charleston. Once you get the data, you now need to lay out a strategy since you must strive for consistency. For instance, you can schedule emails twice when the home gets listed for sale and two more times when the home goes pending.

Additionally, you still have to put in the work with aesthetics. You might even consider hiring a professional to design the postcards for you.

3. SEO
Undoubtedly, most people in Charleston will head over to Google when looking for a moving company. That’s where search engine optimization comes in. As the name suggests, SEO means optimizing your company’s website so that it can show up in organic results when someone is looking for a moving company around Charleston.

Given how prevalent Google searches are, ignoring SEO gives your company the short end of the stick. Admittedly, SEO is a complex process since search engines use incredibly complex search engines, but the results are worth the while. Luckily, you don’t need to worry about the intricacies of search engine optimization since MoversBoost can handle it for you.

4. Local SEO
Local SEO is slightly unlike conventional SEO. In this case, your moving company will show up in the Charleston maps section every time someone enters a search query. In some instances, local SEO takes precedence over organic search results.

Even better, there is a call button and a link to your website, which potential customers can use to interact with you further. And the tool is absolutely free.

At MoversBoost, we can do the work for you to ensure that your company name is the first local listing whenever someone is looking for a moving company in Charleston.

5. Email Marketing to Previous Customers
Your relationship with a customer should never end as soon as they sign that paycheck. Although they might not move again anytime soon, it helps your business stay in touch with them. By doing so, you will reinforce your relationship with them, increasing the chances of referrals.

In essence, these previous customers will have done the heavy lifting for you since they will vouch for your customers to their contacts. Not forgetting that they will always come back if they ever need to move again.

It is also important to add real estate professionals and property managers to your mailing list since these are the people most customers turn to for recommendations. That gives you an upper hand since those referral leads will keep streaming in.

6. Pay Per Click
There are many pay per clicks options, such as Google Ads and Bing Ads, that you can use to get moving leads. That means that your ad will appear above the organic search results. The good thing with pay-per-click ads is that you can easily target particular keywords that people key in on their browsers.

However, it is important that paying for these ads is just the tip of the iceberg. For the click to turn into an actionable lead, you need to put the work into your website. At MoversBoost, we can help you leverage your strongholds for a higher conversion rate.

7. Google Local Service Ads
Google is currently in the process of heavily monetizing search queries, and one of the ways they are doing that is through Google Local Services. These ads appear at the top of certain search results, and potential customers can call your moving company directly. However, for your company to appear, it needs to undergo a screening process with Google. Once successful, you can set a budget and pay every time the customer gives your company a call.

Other Subtle Strategies Outside the Digital Space
Although the digital space holds so much potential, you can’t possibly overlook other techniques out of it. The good thing is, some of these strategies are rather straightforward and pocket-friendly.

For instance, whenever your branded moving trucks are not in use, you can always use them as rolling billboards. Whenever there is a concert around Charleston, you can find a legal parking spot so that attendees can familiarize themselves with your brand. You can also engage in community service by giving out your company trucks when they need them. While at it, allow community members to take pictures with the trucks, and post them across social media platforms.

Most importantly, ensure that you network with your local community. An excellent place to start would be joining local community groups on Facebook and let people know about what you do. However, be careful not to sound promotional during your interactions.

You might also consider networking with storage facilities since they always have information about people moving in and out of Charleston.

Why Work with MoversBoost?
There has been a buzz around digital marketing across almost all industries. However, you can only get the best out of it when you do it right. That’s why we recommend working with a team of professionals who understand the digital space to develop a customized digital marketing plan. MoversBoost is your go-to if you are looking for a way to get Charleston moving leads for sustainable business.