If you are a moving company, you may be wondering how to get more moving leads. As the economy slumps, fewer advertisers will buy ads and your prices will go down. While the economy is still going through a tough time, movers are still an essential business, and millions of people need to relocate. Therefore, you should avoid slashing your advertising budget. A recession is an opportunity for aggressive advertising and a punishment for timid marketing.
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One way to get more leads is to create content relevant to your local area. Write articles and blog posts that speak to your ideal moving customer. Try to write articles that are easy to share on social media. These tips will boost your moving company’s advertising efforts and help you get more moving leads. Listed below are three great article ideas that you can use to boost your lead generation efforts. Follow these three simple steps and you will find yourself inundated with new leads!
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Use search engine optimization (SEO). SEO is an effective marketing tool and can help you generate new moving leads. Most SEO practitioners fail to target their area, so using geotargeting SEO can greatly expand your target clientele. Geotargeting SEO is the process of identifying the keywords that are frequently searched in the area. Once you find them, make sure you include these keywords in your website content, landing pages, and blog posts.
Create a website for your moving business. Many customers find moving companies online, and a company website will give potential customers an easy way to reach out. This website will provide all of the information they need to make an informed decision. It will also offer previous customer feedback. Link building is critical to get more moving leads. If you can create a website that attracts consumers and moves them, you’ll be on your way to an influx of sales.
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Switching businesses with other moving companies. Some moving companies simply don’t have the capacity to serve leads that come to them. Because of long distances and busy schedules, some may want to swap business with a different moving company. If you do this, you can offer a referral fee to another moving company for each lead you receive. The only downside to this strategy is the risk of wasting money. While reusing leads is a great way to increase sales, you should never expect to get 100% of them.
Real estate professionals are great sources of moving leads. Real estate agents have more information about potential clients than anyone else. Reach out to local realtors and show them that you’re a professional and reliable moving company. If they trust you, they’ll be willing to send you potential clients. I have even heard of a realtor in Oklahoma City who has a “Becky’s Favorites” list of vendors she uses to help her clients.
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The moving industry is highly competitive, and very few moving companies actively seek out these leads. That’s why generating moving leads is crucial for a successful moving business. With a proactive approach, you can find the moving leads you’re looking for, and grow your business without spending an arm and a leg. You’ll also find that your moving company has a better reputation as a quality moving company, which means more customers for you.
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If you’re not interested in spending a lot of money on digital marketing, you can still make use of moving mailers. This is a proven way to generate moving leads. The moving mailers should include your company name and logo, as well as an appealing headline. The mailers should emphasize the benefits of using your services. They should also use creative graphics. All of these methods will help you increase visibility and business.
While speaking with potential customers in person is the most effective strategy, you may find that your customers are more willing to send you their referrals if you personally visit them. Moreover, you can even ask them to leave video walk-throughs of their homes on YouTube or send them a link to the videos. If your prospects are interested, they will be more likely to give you a deposit. However, there are situations where you may not be able to perform a visual estimate on site due to distance or time constraints.