Branding is a great way to get more leads for your moving business. Brand your company trucks, crew uniforms, and business cards. Include your name, website, and main services. Make sure to include your phone number and website on your trucks, too. If possible, target professionals who rent or sell homes. This way, you can get referrals and long-term leads. Your brand can even become a mobile billboard.
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Co-marketing is another way to generate moving leads. A moving company can partner with a construction company or a property manager, for example. Partnering with other companies will allow them to promote your services together and share the leads. Besides, they will appreciate the extra exposure. And, since movers are essential businesses, a recession is an opportunity to increase business. If you have a logo for your company, your customers will remember you.
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One of the biggest challenges that moving businesses face is attracting moving leads. Many people are unaware of their options, which makes attracting new customers even more difficult. It is critical to invest in a platform that can provide these leads. If your business is local, you should focus on local search terms, such as “movers in my area.”
Social media advertising is another good way to boost sales. By using Facebook and Instagram ads, movers can gain more visibility and a greater number of prospective customers. But you need a good marketing strategy to be successful with this method. GoMarketing creates targeted social media ads for movers and promotes them on these platforms. Boosting brand awareness is important because when a person sees an ad on a moving website, they will remember it for future reference.
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Don’t waste time on moving leads from unqualified clients. Many moving leads are price shoppers. Their bids will be lowered to the point where the service provider barely breaks even. They will also leave negative reviews that make it much harder to win new work. So, spend time and money on digital marketing for your moving company. You’ll be glad you did! So, how to Get More Moving Leads? Just Follow These Tips
Reward loyal buyers with gift certificates. Rewarding your loyal customers with discounts and promotional items is one of the best ways to get new leads for moving companies. If you can, offer them $25 Amazon gift certificates for referring your business to their friends. These will help increase the percentage of your moving leads that convert into bookings. You can even start a referral program. And, the best way to keep referrals is to follow up with them after they move.
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Real estate agents are also good sources of moving leads. Real estate agents know more people moving than anyone else. Reach out to these realtors and show them your professionalism and reliability. Realtors will send their clients to you if they know you and your moving services. A real estate agent in Oklahoma City, for example, has a list of favorite moving companies, so it’s easy to find new moving leads through your realtors.
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Social media is a great tool to reach potential customers. Use social media sites like Facebook, Twitter, and Instagram to build brand awareness. You can post updates, offer promotions, and hold contests. Social media interactions can help you expand your online presence and brand awareness. Positive reviews and images of your company on social media can also help you build trust with other agents. The best part is that people can review your company on these platforms.
Customer testimonials are an important part of your website and search engine listings. Ask your satisfied customers to leave online reviews about your moving services. Make sure you respond to all feedback and take ownership for any negative reviews. If you respond to a negative review, 33 percent of customers will change the feedback into a positive one, and 34 percent will delete it entirely. By showing your customers that you care, they will be more likely to choose your company over another.