A moving company needs to get visible in search results, which means that they need to build an online reputation. The recession has a direct effect on the cost of advertising, so it’s imperative to keep your advertising budget high. Millions of people need to move and moving companies are considered essential businesses. If you’re hesitant to advertise, you’ll be penalized, because there are fewer choices for consumers. Here are a few tips to increase your visibility.
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1. Ensure that your branding is consistent across all channels
If you don’t know anyone in the industry, consider reaching out to real estate agents and other professionals in the home buying process. You can find these people on social media, at real estate events, and by using email marketing. By getting referrals from real estate professionals, you’ll have access to more moving leads than you’ll get from other sources. Make sure to promote the referral program to your contacts in the industry.
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Branding your company’s trucks, crew uniforms, and business cards is an effective way to reach the community and generate more moving leads. Branded moving trucks can legally park on high-traffic roads and events, and you can even negotiate with landowners or businesses to have them park their moving trucks. These strategies are effective at building trust among your customers. Once you build a solid reputation, they will be easy to book.
Another important tip is to stay away from price-shopping moving leads. If they are low-balling their bids, these moving leads can end up driving your ROI to zero. Price-shopping moving leads are the worst clients to have. They’ll never be satisfied with your work, and will leave negative reviews, which can make it more difficult to secure new work. However, if you follow these simple tips, you’ll get more moving leads in no time.
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Social media is an excellent place to network with the community. You can create communities on Facebook that revolve around moving and related topics. Join groups with members of the community and offer to share tips on moving. You can also find people who are interested in your company’s ice cream. Small engagements can be the start of a moving lead! If you have a presence on industry-relevant websites, people will react positively to your presence.
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Word-of-mouth marketing is a fantastic way to build a good reputation. When a customer is happy with your service, they will likely recommend it to friends and family, so don’t forget to give them your business card! Additionally, put up a temporary sign in their yard. In addition to word of mouth, your moving business should also be listed on review websites and ask previous customers to leave reviews on Google. The more positive reviews you have, the higher your SEO will be.
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Social media has been a great way for moving companies to build a community. Social media platforms like Facebook and Twitter can help your moving company build a brand name and interact with a wider audience. GoMarketing, for example, targets the most popular social networks and uses social media ads to promote your business. GoMarketing works by targeting the top social networks and creating highly targeted social media ads and engaging posts that increase your brand awareness and website traffic.
Pay-per-click advertising is another effective way to get more moving leads. Unlike traditional methods, PPC advertising works by paying companies a small fee every time their advertisements are clicked. Just one $1.00 click can lead to a $1,000 contract. Google Ads is an excellent PPC service for moving businesses, because Google has become synonymous with the “internet search.”