If you are thinking about launching an advertising campaign for your moving company, you must first decide on your objectives. Make sure you follow up on leads you have generated with a script. You may also consider distributing magnets or business cards on refrigerators. Generally, these items are less likely to be thrown away, as people tend to read them rather than throw them away. Also, it is recommended to implement a PPC or SEM campaign, as they are proven to bring quality moving leads. One of the most popular search engines to use is Bing, which is used for searches related to moving companies.
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When it comes to branding, moving companies have a unique customer base. The average American moves less than 12 times in their lifetime, so it is rare to come across the same customer more than once. By implementing an effective marketing strategy, you can retain your existing customers and attract new leads. Listed below are some ways to use moving leads in your marketing campaign. Make sure to include local search terms in your marketing campaign. You should also optimize your website for local search terms, if you operate a local moving company.
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Local SEO is another effective way to generate moving leads. By showing up in the local map section of Google, you can rank higher than organic results. Also, since these search results include a link to your website, they get more attention than organic listings. Mobile users are more likely to click on these results than other mobile devices, which makes local SEO so powerful. A successful moving lead generation campaign will increase your company’s presence and ensure that it has an audience.
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While some moving leads will drive your bids down to barely making a profit, price-shopping leads are a nightmare. These types of clients will never be satisfied with your work, and will leave a negative review, which only makes it harder for you to land new moves. As a result, price-shopping leads are a waste of time and money. So, you need to carefully consider your strategy.
The most effective way to generate moving leads is to network with real estate agents. Realtors know more people who need to move and will refer clients to your company. Reach out to realtors through social media and attend real estate events. By showing realtors that you are a reliable, professional moving company, they will be more likely to refer you to clients. One realtor in Oklahoma City, for example, has a list of vendors called “Becky’s Favorites.”
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Besides networking in local groups, you can also use press releases to spread the word about your moving services. Send out press releases about new services, discounts for repeat customers, and referrals, among other things. Such press releases can generate more moving leads in your area. It is not surprising that so many people search online for moving companies before deciding on a company. And, of course, the benefits of press releases are endless!
A moving company should brand its trucks and crew uniforms. Branding the company’s trucks will also give it a professional image. The business card should have the company’s name, its primary services, and the phone number and website. Such information is essential. Moving leads generated from previous customers and referrals will be the easiest to book. They have a history of trust and are more likely to refer your services to others.
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Using Thumbtack is another great way to get moving leads. Thumbtack places its pages in front of potential moving leads when they type in home services like moving or cleaning. When a person searches for these keywords on Google, they will most likely come across the pages of Thumbtack. In Oklahoma City, for example, the top 10 moving companies will be listed. By using this method, you will be able to target customers searching for home services, and this means more potential moving leads for your company.
As social media has become an important force for business, it has become vital to use it to your advantage. Facebook has millions of users and a highly refined targeting system that helps movers reach potential clients. Using a snippet of code on Facebook allows movers to target Facebook ads and increase revenue by retargeting them with a targeted ad. A well-designed Facebook ad will increase brand awareness, website traffic, and qualified leads.