If you want more leads for your moving company, you need to optimize your website for organic search. While SEO is not an easy process and can be expensive, there are major benefits for moving companies. Organically showing up on the first page of Google is the most effective way to get more leads. If you want to improve your search engine optimization, check out the tips below. You’ll soon find that your business is getting more exposure and will be able to reach more potential customers.

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Pay Per Click Campaigns: When you start a pay per click campaign, you need to optimize your website so that it appears in search results as an organic result. Pay per click campaigns are not the only way to get moving leads, so be sure to test them out to see which ones work best for your company. Using an ad that focuses on the keywords related to moving can get you more leads. If your website performs poorly, your cost per conversion will be even higher.

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Create a referral program. Ask your current customers for a referral, and then offer a discount on your next move or storage rental rates to thank them for their business. This can create a strong referral program and provide you with a steady flow of moving leads. Use social media to market your moving company to attract more customers and increase your ROI. You can even start a Facebook page for your company to increase your chances of getting more leads.

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Generate Leads – Referrals are the most effective way to get new customers and clients. If your customers are happy with your services, offer them rewards for recommending you to friends and family. Consider a referral program to make your contacts feel special and appreciated. These referrals will eventually become your customers. It is also important to follow up with the leads you generate. You can make referrals through social media, and a good PPC and SEM campaign can lead to high-quality moving leads.

Realtors – Real estate agents know more people moving than anyone else. Reach out to realtors and introduce yourself as a reliable, professional moving company. This way, realtors will feel more comfortable sending you clients. As an example, one realtor in Oklahoma City has a list of vendors called “Becky’s Favorites.”

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Press Releases – Sending out press releases is a powerful way to share new developments. Write a press release outlining your new services and referral discounts. If your moving leads are local, it’s worth putting out a press release to tell people about it. If your moving company is popular with customers, they’ll be happy to share your news with friends and family. You can also send out press releases to other moving companies to encourage referrals.

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Online reviews – More consumers trust online reviews over a company’s advertising. So, invest in your company’s public profile on major business listings sites. Expand your citations to make sure your company is on the top of search results. Positive reviews will help you increase your chances of converting leads. There are a lot of tips to consider when it comes to generating leads for moving companies. The tips below will guide you in maximizing the benefits of online reviews for your moving company.

Use CRM Software

Advertisers can target specific prospects with PPC advertisements. For example, Facebook advertising allows moving companies to target potential customers via their newsfeeds, and a small snippet of code will allow them to serve Facebook ads to their website visitors. Another tip is to use a blog for retargeting. By optimizing your blog for moving questions, you can introduce your brand to leads doing research or at the bottom of the marketing funnel. With retargeting, you can target your visitors even after they leave your site. This strategy is especially effective as a brand touch-point during the longer sales cycle.