Despite the recession, moving companies still need leads. Even though they are an essential business, fewer advertisers mean cheaper advertisements. This will give consumers fewer options, so you should try to keep your advertising budget intact. Recessions have one effect on movers: they reward aggressive advertising while penalizing timid businesses. Using social media to increase your lead generation opportunities will help you secure a steady flow of leads. Follow these tips to get more referrals and boost your business.

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Follow up with current customers. Make sure you follow up with them, especially if they are loyal buyers. One way to generate more moving leads is to ask clients for referrals within a week of moving. You can also ask them to recommend your moving company by offering ongoing incentives. You should also promote your referral program. Incentivize referrals with referral bonuses. Having a referral program in place will help you get more referrals and build a steady stream of moving leads.

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Optimize your website. Search engine optimization is one of the most important parts of your marketing strategy. The search engines rank websites in the top three search results. Your website should show up at the top of search results for relevant terms and phrases. This is one of the most effective ways to get more moving leads and grow your business. If you optimize your website to rank high in search results, you can expect to have more leads than your competitors.

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Make your content based on your customers’ interests. Moving companies often have unique customer bases. The average American moves only 12 times in his or her lifetime. That means that you need to write articles that appeal to local customers. These articles should be easy to share on social media. Having a good quality blog and article collection will give you more moving leads. If you can create content that speaks to your local customers, you will be on your way to increased business.

Real estate agents are another good source of moving leads. Real estate agents know people who need to relocate and often can recommend moving companies that will fit their needs. If you want to be a part of their referral program, reach out to realtors and make them aware of your professionalism and reliability. Once they see that you’re reliable and professional, they’ll be more likely to refer their clients to you. One Oklahoma City realtor has an extensive list of trusted vendors that she sends to her clients.

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Your company’s branding is one of the most important aspects of your marketing strategy. Whether it’s through your logo, slogan, or website, moving companies need a good brand image. This way, they will be remembered whenever someone needs moving services. In addition, when people see your trucks, uniforms, or website, they’ll be more likely to remember your moving company if they need one in the future.

A press release is another powerful marketing tool to increase your moving leads. A press release can introduce new services or discount coupons for repeat customers or referrals. It can also highlight incentives such as discounts for referring friends. By circulating these press releases, you can generate more moving leads from local residents. Make sure to include your website link and contact information in your press release. You’ll never know when you might get a new customer based on your press releases.

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While most companies are good at moving, they’re not so great at getting leads. That’s why it’s essential to focus on getting clients by using the internet. Getting moving leads from other moving companies online will free up your time and allow you to focus on the tasks that you do best. Dedicated marketing and web design teams can be distracting and costly. Moving leads are a necessary part of any marketing strategy.

Local search engine optimization is another excellent way to generate moving leads. Local SEO involves appearing in the local maps section of Google for specific search queries. The benefit of local SEO is that it is usually more visible than organic results, and they receive more clicks on mobile devices. When people search for moving services in a location where they live, the results will be visible on local maps. Using these strategies will ensure that your moving business gets more leads.