During a recession, movers can benefit from lower advertising costs. While moving is a major life event, people still need to make arrangements months in advance, so it’s important to stay connected with them through the entire decision-making cycle. Fortunately, most moving marketing strategies include online elements to increase leads. As the focal point of any marketing strategy, your moving company’s website will be the first impression that new leads will form.
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Networking with the community online is another great way to generate leads. Many consumers turn to search engines when looking for anything, including moving companies. The more visible you are online, the easier it will be to attract customers. Here are some tips to help you build an online presence and generate more leads. Publish a press release showcasing any new services or promotions. Send thank you notes to customers and referrers as a way to establish a positive relationship.
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Referrals are one of the most effective ways to get new leads. Find a reward system that will encourage people to refer your business to their friends and family. While the traditional Starbucks card and grocery store vouchers will work, you can get creative and use local gift certificates to build closer connections within the community. A great way to get local referrals is to post articles related to your area on social media, such as Twitter and Facebook.
Use social media to connect with potential customers. Join Facebook groups or Twitter groups and post updates about your business or services. Create a positive image for your moving company by sharing customer testimonials or images. By interacting with other moving agents on social media sites, you can also increase the likelihood of getting referrals from potential customers. Your customers will be able to trust your business more if they see positive comments and ratings about your services.
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If you’re looking for moving leads, you should check out aggregators. These will allow you to buy leads based on their location, date, and size. The cost of each lead varies, so you’ll need to weigh your budget against the results. Moving leads are a valuable tool for a moving company, but they shouldn’t be the only source of leads. A moving leads provider should expand their network and use their intuition when deciding which marketing strategies to implement.
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You can also swap business with other moving companies. If a moving company can’t serve a lead due to their calendar, distance, or other circumstances, they can refer the lead to another credited moving company in exchange for a referral fee. It’s a win-win situation for both parties. In addition to a referral fee, a real estate agent can also make a connection with the movers they refer.
Another great way to generate more moving leads is to brand your moving company. A branded moving company can effectively reach the community by branding itself and using trucks as billboards. Not only will these trucks be seen driving around town, they can also legally park in high-traffic areas. In addition, branded trucks can help you reach out to professionals who rent or sell homes. In addition, they’ll also make it easier to book moving leads based on their history.
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Another way to generate moving leads is through Thumbtack. This online marketplace is a great way to obtain quality leads for moving services. Additionally, you can use Google AdWords to promote your business on the website. AdWords is the most powerful form of direct marketing available today. Google ads only cost you money when someone clicks on them. This saves you a great deal of money and time in the long run.
Besides pay per click ads, real estate listing companies like USA Home Listings and Just Listed Mailers can provide you with a list of potential customers. Depending on your goals, you can target a specific demographic or region. These tools will help you optimize your moving website to appear higher in search engine results. And don’t forget to test out your postcards to make sure they get noticed! You can even try a few different versions of your postcards to see which one converts best.