You have probably heard the phrase “more moving leads equals more business” before but have no idea how to get more of them. In today’s world, moving companies face a unique set of challenges. Most people move only once or twice a year, and in this industry, that number is even lower. Marketing to these customers is vital to keep them coming back and to generate more leads. To help you generate more leads, here are some tips:
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One of the best ways to get more moving leads is to focus on search engine optimization (SEO). This is the process of showing up in the local maps section of Google’s search engine results. When a potential client performs a search, these results will appear higher than the organic results. They will also get more attention, especially on mobile devices. And if they click on your ad, they are likely to become your new customers.
Another way to generate more moving leads is to develop a referral program. Offer referrals discounts on their next move, or free storage space. Such a referral program will ensure a steady flow of leads for your moving company. Whether you choose to run a referral program or not, it is important to follow your intuition and track the results. If you find a program that works, don’t be afraid to try it out.
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Another way to generate moving leads is to market through your community. Facebook communities are a great place to find new connections. Regardless of your business, there are many moving groups on the web. Joining these groups will give you access to people who may know someone who is in need of your services. Aside from that, you can even find people interested in your favorite ice cream shop and use your local community connections to build lasting relationships.
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Another way to generate moving leads is to market your moving company through your trucks. You should brand your trucks and include your company name, main services, website, and phone number. These are all essential pieces of information that potential customers will look for. By putting these details on your moving truck, you can make an impact that will last for years to come. You can target a group of professionals who rent or sell homes, and they will be able to refer you to those people.
Another way to generate moving leads is to create an email program or conduct a survey. A survey can be sent to existing customers to ask them to refer their friends and family. If you are a new company, offer a discount for referrals. This way, your new moving leads will come from local residents. Don’t forget to include your website link and contact details in your press release. This is a great way to generate more business and generate more moving leads.
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Real estate agents can also refer moving leads to you. Realtors know more people who need moving services than any other person. Reach out to realtors and let them know your professionalism and reliability. They might even refer you clients. For example, one of the realtors in Oklahoma City uses a list of vendors that fit her clients’ needs. When they see that their clients are satisfied with the services of a certain moving company, they will recommend them to other clients.
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Pay-per-click advertising is another way to promote your moving company online. This tactic works well for moving companies because it puts your company in front of multiple targeted audiences. Using Microsoft Advertising or Google Ads, pay-per-click advertising is a great way to get more moving leads. A great complement to your SEO strategy, pay-per-click advertising allows you to increase your lead numbers significantly. Once you have mastered this strategy, your moving company will be in the forefront of the search results for customers.
Mailers have long been a great way to get more moving leads. Mailers target people in your community who have homes for sale. They then send postcards with your moving company’s advertisement. These mailers have worked great for moving companies for years and continue to produce leads for them today. So, it’s worth a try! The most important thing to remember when using mailers to get more moving leads is to do your research and choose the best marketing strategy for your moving company.