There are several ways to improve your moving business’s lead generation, and one of the best ways is to brand yourself. As a new business, branding is especially important, but even an older company can benefit from an improved brand image. Here are 17 tips to increase the number of leads. 1. Create a profile of your business. Make it easy for customers to refer you. Creating a profile of your company will also boost your SEO performance.
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Use social media to build your audience and your brand. Create a Facebook page for your business. Keep your page updated with content and photos of your trucks. Encourage your customers to share your content with friends and family. Include your website and contact information on the page. This will help your customers find you more easily and will give you the chance to get their referrals. You can also use direct mail to generate moving leads. Flyers and brochures can be distributed to people who need to move, so you can use them as free marketing.
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When creating a campaign, it is important to segment your audience by location. If you are targeting 10 different cities, you can create 10 separate campaigns for each. In addition, you can create ad groups that cater to different types of moving services. For instance, if you are selling moving services for commercial or residential moves, you may want to have separate ad groups for each area. Using local SEO will help you generate more moving leads than you can get with organic search results alone.
Another strategy for getting moving leads is to use Thumbtack. By using Thumbtack, you will be in front of people searching Google for home services. They are likely to see your page if they’ve entered the keywords for your city or region. For example, if a person searches for moving companies in Oklahoma City, they are likely to see a page for the top 10 companies in that city.
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Pay per click options can also be helpful for moving companies. These are advertisements above organic search results that are tailored to the specific keyword searched. By targeting keywords, you can maximize the chances of getting a lead. You can even target these leads based on the price per move. However, these strategies can be very time-consuming. If you are a smaller business, you can focus on a specific number of moving leads each month and use Google ads to get more leads.
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Another great way to get more moving leads is to get them from other sources. Besides your own website, you can use your social networks to get referrals from other people in your industry. Using social media can also help you get more moving leads by building a database of prospects. For example, by using Twitter and Facebook, you can build a contact database of prospective customers. In the same way, your social media accounts can also help you improve your lead generation.
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Using a comprehensive strategy is essential for a moving company. Several different marketing tactics can be useful for moving companies. Consider using social media and mobile marketing. You may also want to try online advertising, including Google AdWords. This is one of the most effective ways to generate moving leads. There are also many free online lead generation methods that can be very effective. Just be sure to be practical, and follow your intuition and experiment with different strategies until you find the one that works best for your company.
The best way to generate moving leads is to network with your community. The best way to do this is to join community groups and Facebook pages. These groups can contain members who know people in your area who may need a moving company. These small connections can turn into moving leads. Once you build up a connection with the right people, you’ll be on your way to increasing your number of moving leads. It’s that simple.