As more people turn to search engines for moving services, it is essential for movers to focus on digital marketing. Moving leads are vital for the survival of every moving company. No matter where the customer lives, a company must have a dependable way to generate local moving leads. This is where email marketing comes in handy. Email marketing produces sales-ready local moving leads for businesses that spend just 6% of their marketing budget on the service.

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First, you need to get in touch with potential customers and offer them a discount for a move. This age-old sales tactic works. Try calling on weekends, when most companies don’t answer phones. This will help you increase your booking ratio for moving leads. The more people you speak to, the higher your chance of closing a deal. In addition to calling potential clients, you should also advertise on popular review websites, such as Yelp, Google, and Facebook.

Next, you need to find references of past customers. Aside from getting in touch with existing customers, you can also build a list of review sites and send them to potential customers. Finally, you need to give your leads a personal touch. Assign a sales person to each new lead and be available when the potential customer calls. If you’re working with a large company, assign a designated sales person to each lead.

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Social media advertising can be an affordable way to get more moving leads. Advertising on Instagram and Facebook is a great way to target your ideal customers. You can use these tools to target your competitors and your ideal customers. You can even target customers who are likely to hire a moving company. Moreover, your ads will increase brand awareness, so people will remember your moving company in the future. And you’ll have a long-term customer base once they see your ads.

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Next, you should consider the structure of your campaign. It’s best to segment your target city into various campaigns. If your moving business services 10 different cities, you can create separate campaigns for each city. You should also create separate ad groups to represent your various services. For example, you might separate your ad groups by residential and commercial moves. Once you’ve selected the right ad groups, you can begin to refine your marketing strategy.

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Co-marketing is another great way to generate more moving leads. By partnering with another business or organization, you can promote your moving business on websites, search engines, and other popular sites. Not only will this help you attract more customers, it will also help you earn more respect from Google and other potential customers. The benefits are many and they’re worth the investment. And you can choose to use the service that gives you total control over your lead generation.

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Another effective way to market to millennials is through Facebook. Facebook allows you to target specific groups and even people by their interests. If you’re selling a house, you can target people who are looking for a new place to live. By targeting specific audiences, you can increase your chances of converting website visitors into moving leads. So, don’t forget to check out Facebook Messenger! You can also try targeting a specific target audience for display and search ads.