One of the most overlooked ways to increase your moving business is branding your company. Moving trucks can serve as rolling billboards for your company. You can legally park your moving truck on high-trafficked roads and attend local events. You can even negotiate with local businesses and landowners to park your truck at their locations. If you can secure these kinds of deals, you can get more moving leads. Here are three effective ways to brand your moving company and start getting more moving leads.

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Publish press releases. Press releases are a great way to let your target audience know about new services or discounts. They can also be used to highlight referrals and repeat customers. Press releases are great ways to generate moving leads. They should be relevant to your business and include a clear call to action to contact them. Make sure your moving company has a logo. Branding your moving trucks will help potential customers remember you and your company.

Invest in search engine optimization. SEO enables your moving company to rank higher in search results by being found by local residents. If a person searches for moving services near them, the company’s local map listing is one of the first results. Local SEO results are also displayed higher than organic results, and get more clicks when searched from a mobile device. And, they are more likely to convert. So, SEO is an essential part of marketing a moving company.

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Improve your website. Most mover marketing strategies start with an attractive website. A well-designed website can generate more local moving leads than any other channel. A good website will also give your company a presence on social media. Using images on your website will help gain trust from your target audience. They’ll also be helpful for marketing your services in other ways, including social media. Once you have your website up and running, you can begin promoting your services on social media.

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Research the cost of moving leads. You should pay attention to the closing rate of moving leads and avoid price-shopping leads. A 3% closing rate is considered ideal. Moving leads that cost more than their actual costs are not worth your time. Therefore, consider the cost of retargeting. However, do not forget to consider your short-term business strategy. There are many advantages and disadvantages to getting moving leads. Before you commit to anything, think carefully about your business plan.

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Improve your online presence. Millions of people search for movers on Google each year. According to research, moving-related keywords receive up to 110,000 searches each month. Your website should be filled with relevant keywords to attract potential customers. Google My Business profile can also help you get local traffic. Fill out your key details and your business name to boost your company’s search engine rankings. This way, more people will notice your company and choose your services.

Find real estate professionals in the area. Real estate agents have more contacts in the moving business than most other people. Reach out to these people and show them that you have the necessary knowledge and professionalism to make moving easier. In return, they will refer you to potential clients. If you have a good relationship with the realtor, you can offer them a referral fee. This will lead to more moving leads than you can handle on your own.

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Improve your website’s SEO. SEO will help your moving company get more relevant traffic and more high-quality moving leads. In the moving industry, the average customer moves only 12 times in their lifetime. By improving your website’s ranking in search engines, you can generate new moving leads and keep your current customers happy. So, don’t delay! Make sure your website gets plenty of SEO and makes sure it is visible to people searching for moving companies.

Make use of social media. While social media started as a platform for posting comments and photos, it has become an important place for marketing online. In addition to your website’s search engine rankings, social media can increase your moving leads by promoting your company. Having positive reviews and images on social media sites can build trust among other agents. Therefore, social media interactions are crucial for your moving business. If you can get the attention of the right people, you will definitely succeed in getting more moving leads.