How to Get more moving leads is one of the keys to running a successful moving company. When starting a moving business, branding is a must. If your company is already established, you can still focus on improving your branding. There are many marketing strategies to boost your lead generation. For example, you should optimize your website for local search terms. Likewise, you should advertise your services to people who are planning to move within a specific area.
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Another effective marketing strategy is referral marketing. Moving companies can generate new leads by partnering with other businesses and motivating people to refer their family and friends. These referrals can turn into customers. Having a referral system in place is one way to encourage referrals, but don’t limit yourself to standard grocery store vouchers or Starbucks cards. If you can get creative, consider giving out local gift certificates. This way, you’ll build stronger ties with local people and get them talking about your services.
Another great strategy to boost your moving lead generation is to invest in search engine optimization (SEO). This means optimizing your content for the internet browsers. When someone types in a term related to moving, your results will appear on the first page. The aim is to convince the visitor that you are a quality moving service. By doing SEO, you’ll appear in the top results of the search engine and generate more moving leads.
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Advertising online is a must for any moving company. While it’s true that most moving marketing strategies involve online elements, they are also effective tools to grow your moving business. The website is the focal point for marketing and should reflect the company’s image. When new leads come to your moving company, they will judge it based on its website and overall image. If your website is not engaging with potential clients, you risk losing the opportunity to grow your business.
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Realtors are an excellent source of moving leads. Realtors know more people moving than anyone else. Reach out to realtors to show that you’re a reputable, professional moving company. Once you have made a good impression on the realtor, they’ll be more likely to send you clients. One Oklahoma City realtor even has a list of vendors she recommends. This way, she has access to new moving leads.
Social media platforms like Facebook and Twitter are also good sources of leads. By creating interesting content that catches people’s attention, you’ll be able to gain new leads and establish a positive image. People are also more likely to trust a moving company if others are recommending it to others on these platforms. Then, she can refer that friend to you. You never know, she may just move to a different city!
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A mover can take advantage of branded moving trucks as a rolling billboard in the community. Branded moving trucks can legally park in high-traffic areas and local events. In addition to that, branded trucks can make deals with business owners and landowners to park on their properties. All of these methods can help your moving company increase leads. If you do them right, you’ll be surprised by how many new leads you’ll be able to generate.
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Facebook ads are a good place to advertise moving companies. Facebook has a lower cost per click than Google and its users are almost as engaged. Finding a niche and differentiating your service offer are the keys to moving company marketing success. Don’t forget about referrals and previous customers as they are the easiest leads to book. And don’t forget about local non-profits, too! They’re usually trustworthy and can help you build a solid company.
Marketing on Thumbtack is another effective way to generate moving leads. Using Thumbtack will get your moving company in front of people looking for moving services on Google. You’ll likely appear on their page, as Thumbtack ranks the top service providers in major cities. If you’re in Oklahoma City, for example, Thumbtack ranks the top 10 moving companies in the city. If your competitors are listed on the site, your moving company will probably be right there among the top results.