Stamford Moving Leads
There are several new moving companies cropping up. This is heightening the competition between movers, making it challenging for new businesses to thrive. As such, a moving company needs to have a road map; a clear plan for its success. One of the best ways to grow a moving company is to generate and convert leads.
What are Leads and Why are they Important for Stamford Moving Business?
When you make contact with your potential customers, they become leads. You can then convert these leads to paying customers and grow your business from that. Unlike e-commerce companies that sell physical or digital products, moving companies need different customers each day. The chances of having return customers are slim in the moving industry although people relocate every day.
Granted, moving companies need to generate thousands of leads to ensure they have customers every day. Generating Stamford moving leads is a simple process, but one that requires that you put in the work.
When you generate leads, you make contact with a potential customer who showed interest in your business. This way, you will have an email, phone number, or a way to contact them and offer your services.
Below are several ways to generate and convert leads for your Stamford moving company:
The best way to develop your brand is to leave a good impression on the customers you serve. To do that, you have to offer top-quality moving services. Your customers need to define you with terms, such as professional, affordable, excellent customer service, punctual and many more good qualities. The more you go out of your way to make your customers feel comfortable with your services, the more they will market you to their friends, family, and colleagues.
When you make a powerful impression, you are able to generate free Stamford moving leads. You can start by making a follow-up to establish your customer’s satisfaction level. You can also establish a referral program where customers get a discount on their next move for referring someone to your company.
Establish a Strong Social Media Presence
Billions of people use social media every day. Millions of these are in Connecticut and neighboring states. It is easy to reach out to these people where they are and market your social media company.
Social media users are not there for ads. In fact, some of your potential customers have zero plans to move this year. As such, you have to offer what they may need for now; information. Create a Facebook, LinkedIn, Twitter, and Instagram accounts and create content for people who have plans to move now or in the future.
For instance, you can create moving guides into or out of Stamford and the larger Connecticut. These guides will help your customers make moving decisions, and you will have them as ready-to-convert customers. If your content is interesting enough for your readers to share, you will reach out to even more people.
Use SEO and SEM
SEM is short for Search Engine Marketing. Here, you pay search engines, such as Google and Bing to show your ads to people who search moving-related keywords. If your ad appears at the top of search engine results, customers will click through to your website. Most people will search online when they need to move, and they may not resist clicking in your business if you create your ad right.
The advantage of search engine ads is that you pay for results. Google will only charge you for each click you get. As such, you have to create a landing page that generates, qualifies, and converts leads.
To succeed in SEM, you need to optimize your website right for search engines. SEO, which is short for search engine optimization, makes your company website more discoverable on search engines. When someone searches moving-related terms on search engines, well-optimized websites will appear on the first page.
You can optimize your business by creating quality content with the necessary keywords, making it user-friendly and easy to navigate, making it mobile friendly, and optimizing its loading speeds.
SEM and SEO place your business in front of millions of people who perform searches on search engines every day. When they do that, it is up to you to make your business attractive enough for potential customers to want to contact you.
Use Google My Business and Google Maps
If you search for ‘moving companies in Stamford’ today, you will see a list of local businesses at the top of the search engine results page. If your business appears here, it is highly likely that customers will make contact with your business.
Google Maps also helps you market your business locally. Adding your business on Google Maps helps your potential local customers find you with ease. When the business is featured on Google Maps, it will show up on local searches related to moving. Google Maps is a free tool. Start by creating an outstanding Google My Business profile and then ask customers you have served to leave you reviews on Google.
When someone searches for local moving companies, your business will appear among other businesses. The star rating will be besides your business. Some of the information you need to provide your customers include hours of operation, directions to the business, and contact details.
You can also list your business on other business directories, such as Yelp, TripAdvisor, Whitepages, Yellowpages, Angie’s List, Local, and eLocal among others. Listing your business in these directories will help further with local SEO.
Traditional Methods of Marketing
There are two problems with traditional methods of marketing; it is expensive and there is no way to test results. With Google Ads, you can see the number of people who clicked on your website link. With a newspaper or magazine ad, you never know how many people actually looked at and read your ad. This is the same case with TV ads. However, if you make these ads interesting enough and your company can meet the budget, then traditional marketing can help you generate leads.
You can also market on radio and in online podcasts. Here, the best way to market is to appear as a guest and talk about the moving industry. If listeners love your content, they will likely make contact with your business.
TV marketing is the most effective of all traditional marketing strategies. Millions of people watch TV every day and visual ads are more appealing to people. However, the method is expensive and startups may find it out of budget.
Sponsorships, Partnerships, and Collaborations
These three can be expensive ways to generate leads, or they can be free ways to get customers. Sponsorships are ideal for local market. You can support local sports clubs and the locals will see your business logo on the club’s jerseys. If they see this logo for a long time, your business stays in their subconscious mind, and they can reach out to you when they need moving services.
You need to identify your target customers and the best place to reach them. Sponsoring music halls, cultural organizations, environmental organizations, and so many other groups can help you make contact with more potential customers.
Partnerships and collaborations with businesses related to your industry can help you get more customers. Here, the partner business sends Stamford moving leads to your business and you make a contribution to them in a different way. A good business to partner with can be real estate company that may know people planning to move.
Business Listings and Review Sites
Online reviews will earn the trust of potential customers for you. Your business should have a good public profile under which your customers leave reviews. If a potential customer searches for moving businesses online, they will see what your customers have to say and will likely make contact. If you get negative feedback from a few customers, you need to follow up with them to know what the problem is and settle it on the review site.
The best business listing platforms are Better Business Bureau, Business Consumer Alliance, TrustPilot, and Consumer Reports among others. Ratings and accreditation on each of these platforms is different, and that is why you need to be on two or more of these.
Conclusion: Free or Paid Lead Generation?
There is no single lead generation strategy that stands alone. If you want to have an unending stream of moving customers, you need to use more than a few lead generation strategies. This means that a mix of both free and paid Stamford moving leads will help you get enough customers.
If you decide to use social media, for instance, you have to use several social media sites to generate leads. Luckily, there are tools that help you track your campaign across different platforms and link different platforms. For instance, you can send links to your social sites whenever you post on your blog. This means that you only need to create one good piece of content and sell it across platforms. You may need to tweak it a little for some platforms, but the content should sell across these platforms with ease.