During a recession, a moving company can have a difficult time generating leads. Despite the downturn, moving companies are still essential to millions of people. Hence, you can be sure that consumers will not turn down the offer of a moving company when they see an ad for it in the corner of their screen. A good marketing campaign will include SEO and paid ad words. As a moving company, you must make use of these advertising tools to increase the number of leads.

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Creating content for your ideal moving customer is another way to increase moving leads. Write a blog post or article on moving-related topics. Make it simple to share the content on social media. An article can also boost the advertising efforts of your moving company. One of the most popular ways to increase moving leads is by introducing referral programs. Referral programs are effective ways to increase your moving leads and get new customers. You can also offer them discounts or storage-related offers.

To encourage referrals, mover should follow-up with the previous buyers. Asking for referrals within a week of the move will help generate the most moving leads. Referral program can be a continuous stream of moving leads for a moving company. It is best to promote the referral program with ongoing incentives to clients. Once you have the referral program, make sure you promote it in the right way. And, you can promote the referral program to make it easier for your clients to refer you to their friends and family.

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Besides social media, moving company owners can advertise on Facebook and Instagram. But, besides being effective, these social media marketing methods require a comprehensive marketing strategy and a solid knowledge of ad builders. With the right social media advertising, you can generate more leads. The best way to target your target customers is by making an active presence on various social media networks. By posting useful and interesting posts, you can increase brand awareness and website traffic.

Realtors are another great source of moving leads. A realtor knows more people who need to move than anyone else. Reach out to realtors, show them that you are reliable and professional and encourage them to refer their clients to you. For example, a realtor in Oklahoma City maintains a list of moving leads, aptly called “Becky’s Favorites”.

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Moving lead pricing varies depending on the size and location of the move, origin and destination, date of move, and number of people. As with any other marketing strategy, the price of a moving lead depends on its specificity. The higher the granularity, the higher the cost. Also, keep in mind that competitors in your area compete for the same leads, so you have to keep an eye on your prices. A cheap moving lead can help you increase your ROI, but it will not guarantee you new work.

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Another way to generate more moving leads is by swapping leads with other moving companies. In case of a relocation, one moving company may not be able to handle a lead due to its busy calendar. Despite that, many movers would be more than happy to refer leads to a credited mover. You can offer referral fees to other moving companies in exchange for referrals. In addition, you can even trade business with other moving companies.

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Lastly, you can use social media. Social media is not just about influencers and consumers anymore. Social media platforms are also a great source for new leads. As these platforms are informal versions of search engines, people search for information from different sources. In addition to this, make sure your content is interesting enough to attract the attention of users. If you can, make sure to brand your business cards with your logo and slogan. A company that puts effort into its social media presence will enjoy better leads than one with a mediocre business.

Another effective way to increase moving leads is to publish press releases. These are an excellent way to announce recent developments in your business and get your name out in front of multiple targeted audiences. If you are a local moving company, consider running press releases to highlight the new services you offer. You can also offer discounts to referrals or repeat customers. By publishing these press releases, you will receive a higher volume of moving leads than your competitors.