How do I make my Facebook Page more effective for my moving business?
If you want to make your Facebook Page work for your business, here’s what you need to do. First, you gotta post some valuable content that speaks to your audience – things like moving tips, customer reviews, or industry news. Don’t just post anything for the sake of it, make it count. Then, you gotta respond to comments, messages, and reviews like it’s nobody’s business. Do it in a timely and professional manner because this helps to build trust and loyalty with your customers. And trust me, you need that in this business. You also need to optimize your Facebook Page. This means that your contact details, services, and pricing should all be up-to-date and accurate. Don’t be that business that provides the wrong information, it’s unprofessional. Finally, don’t forget about Facebook advertising. It can help you reach a wider audience and target potential customers based on their location, interests, and behavior.
But lets get back to the main point here in that you need to correctly optimize your Facebook page or else none of that other stuff even matters.
What are 5 ways to Optimize a Mover’s Facebook Business Page?
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Add a profile picture and a cover photo
A.) Alright, pay attention, because this is crucial. Your Facebook profile picture is the real MVP. Why, you ask? Because it’s gonna accompany every page update, even when it’s shared on someone else’s timeline. So listen up, your profile picture should be at least 180 x 180 pixels (go ahead and make it even larger if you want) and it should be square. Here’s the kicker: it needs to be readable when viewed at a measly 36 x 36 pixels, which is what it looks like in the mobile newsfeed. So make sure it has your visual branding, including your logo and color palette. And if you don’t have a logo yet, don’t sweat it, I got you covered. Here’s a tool you can use to create one for free. Trust me, get your profile picture right and your Facebook Page will look like a million bucks.B). And let me tell you something about Facebook cover photos. They’re a nice touch to make your page look extra fancy. Check this out: on desktop, the cover photo displays at 820 x 312 pixels and on mobile phones, it’s 640 x 360 pixels. It must be at least 400 x 150 pixels but, honestly, you can go bigger than that (just make sure it’s high-quality). Here’s a tip, try switching up your cover photo seasonally or when your business has important news to share. It keeps your page fresh and interesting, trust me. So go ahead, get creative and make your Facebook Page look professional af.
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Update your Contact button
Your Facebook Page’s call-to-action is super important. It’s located right below your cover photo and it’s pretty darn important. You have a few options to choose from, so pick one that’s most relevant to your business. The top 3 I like to use for moving companies are:
- Contact Us
- Learn more
- Message Us
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Select the appropriate template for your business
- Choose “Services” as this is the most appropriate for a moving company and make sure you have Reviews turned on. Search engine algorithms take into account reviews from a variety of sources and Facebook reviews are the 2nd most important right after your Google Business Page
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Complete your page information
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Post content and engage with audience
