Getting more moving leads is one of the most important aspects of a moving company’s marketing strategy. Creating a compelling call to action button for your lead magnet is an effective way to attract leads. You can also use online advertising and other marketing channels to spread the word about the lead magnet. Moving companies can also leverage Yelp’s built-in Connect and customizable Call to Action button to attract more leads. The best solution for tapping the moving market is to build a strong brand and harness new digital channels.

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Referrals are the lifeblood of any moving business. Make it a point to call potential clients and offer them a discount based on the total cost of the move. This age-old sales tactic will always work, and it’s a sure way to boost the booking ratio of your moving leads. In addition to this, many moving companies don’t answer the phone during the weekend, so offering a discount to those who refer you can increase your booking ratio.

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As a moving company, you should always have a web presence. This is because customers will look for moving companies online. You can easily generate moving leads by creating your own website. You can also list high on search engines using free tools available online. If you want to look professional, consider hiring a website designer. Make sure to keep your website updated and informative at all times. Make sure to keep a log of the results you get from different marketing efforts.

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Social media sites are another effective tool for moving companies. You can use these sites to interact with your potential customers and post updates, contests, and other promotional material. Engaging with potential customers on social media sites is a great way to build a good brand image and spread positive word-of-mouth. The word-of-mouth generated by positive reviews is invaluable and will help your moving company gain a good reputation online.

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Realtors are another excellent source of moving leads. Realtors tend to know more people moving in the area than anyone else, so they can easily refer clients to your company. Reaching out to real estate professionals is an excellent way to demonstrate your professionalism and reliability and encourage them to refer clients to you. For example, an Oklahoma City realtor has a “Becky’s Favorites” list of moving vendors. One realtor even has a moving lead section on her website.

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A mailer campaign is another great way to get moving leads. You can purchase lists of service-seeking people from several companies. By selecting a list with a specific zip code or country code, you can filter the list down to the best possible demographics for your moving company. The postcard you send out should look great and target the right audience. You can test mailing the postcard to see if it works. If you have a great postcard, you’ll be surprised at the response rate.

Branding your moving company’s trucks and crew uniforms is another great way to get more moving leads. Branded moving trucks can reach your community, increase your credibility, and help your company receive referrals from the community. Additionally, you can make deals with local businesses or landowners to park your truck. Once your truck is branded, prospective customers will trust you. They may even hire your company to move their own home.