Google Analytics tracks opportunities for Moving Company Websites
Google Analytics lets you quickly and easily see your top performing webpages, and ones which need to be improved.
1) Go to Google Analytics:
G4 Analytics is the new standard put out by Google.
Read and Accept Terms of Service
2) Copy this code. Add to Website Header
You are going to paste this code in the <head> section of your website. Many websites have sections to add header code, where you can copy/paste and save.
3) Analyze Website Traffic
Acquisition -> Overview shows the top traffic sources to your website such as Organic (search engines), direct (people typed your website directly into their browser), Paid Search (Google Ads), Display (Banner ads), Social (Facebook, Instagram, Youtube, etc), Referral (from other websites).
What can you do with Google Analytics information?
It’s a good overall indicator of your website’s growth, stagnation or decline. If certain webpages have very high bounce rates, you may want to tweak them, or redo them to add time on webpage, and lower bounce rates.
If you see Social is your top traffic source, you can double down on your social media posting and ads. Accurate insights and information give way to better informed decisions. If you see a webpage you created such as local movers ONE OF YOUR LOCATIONS, then you can simply build out more pages around this location such as:
Local Movers COUNTY
Local Movers ZIP CODE
Local Movers TOWN
By understanding your hottest locations and most searched service types, local, long distance, gun safes, pianos, etc, you can invest your time and resources into content which is already a proven winner.