Movers – Get More South Carolina Moving Leads

One of the worst challenges a moving company can face is having nobody calling for your service. It’s even worse if you don’t get any inquiries for quotes from your website. Many people are moving into South Carolina. And this means business for movers. If your moving company in South Carolina is not getting leads, it is time to fix a few things. That way, you can start to see quality leads and conversions also. One of the best ways to ensure you get the prospects you desire is by working with a digital marketing expert. Here are some of the advantages of doing this.

Get South Carolina Moving Leads With Better Website Design

Your website is more than just a landing page where you showcase your contact details. It is your chance to give the potential client the best first impression. If the client were meeting you in person, you would need to match the personal brand. The website provides the perfect solution to share what your brand is all about. When done the right way, it can paint a good image in your client’s mind about how organized you are.

People are visual beings. And they will use what they see to determine if they think you are legit or not. That means, before you provide any service to them, your website is what they’ll use to judge what you have to offer. From the moment your client lands on your site, they will start to look at different aspects of the website. First off, you better have a website that loads up fast. Today, the average person has the attention span of a goldfish. The elements on your site need to give the prospect confidence to work with you. Based on what they see, clients will ask themselves the following questions:

• Do I have any reason to stick around and interact with the website?
• Can I get in touch with you quickly for more information?
• Are you a real mover or a brokerage service?

Another critical aspect of your site design is the contact forms. These play a huge role because it is how you capture your lead’s information. Your contact forms should not be too short. Otherwise, it won’t be a quality lead. Also, the contact form should not be too long because nobody wants to spend an entire day filling out such a form. The form on your site should be interactive. And most importantly, you need to have an efficient way of getting back to your leads once they fill out a form.

Make sure the website is interactive, and the client can see what they need to do. You have to know that there are different types of clients. Your website should cater to each one of them based on the design. Some clients only want a phone number so that they can reach out and talk to you. Others want to get a discount, and they’ll be looking for deals and coupons. Another client wants to know if you are legit. And that means they’ll focus a lot on your reviews and social media. You may also encounter a client who has many questions they’d like you to answer before paying for your service. How you design your website can help you make sure you capture each of these prospects. That means you need to have clear calls to action in specific areas of your site. It also means each site element should cater to the potential needs of your prospects.

The website design should consider all types of visitors. Most clients are likely to open your site from a mobile device. When this happens, they need to have an excellent user experience. If your website does not load well on all devices, clients will find another solution. Some websites like to work with a responsive site–which is good. But it can be much better than that. Search engines can tell what device a visitor is using. With the help of an expert, you can make a version of your site for mobile devices. Doing this makes a big difference in the user experience. It allows your prospects to find what they need as fast as possible. If your site loads well on mobile devices, you have a better shot at ranking too.

Get South Carolina Moving Company SEO

By now, you most likely know what search engine optimization (SEO) is. Even though you know what SEO means, executing the right strategies is a different ball game. After all, search engines use several metrics to rank your website. Remember that you are not the only moving company out there. Each of these services is competing for the same eyeballs. And this can make ranking at the top of a search engine quite a challenge. If you are trying to do this yourself and still run your business, you will experience a lot of frustration.

But as long as you bring in an expert digital marketing service, you should start to see some changes in ranking. To begin with, you need to know that such experts have all the right tools to conduct a thorough SEO audit. During an SEO audit, every aspect of your site gets scrutinized to learn what you might be doing wrong. As a result of such an audit, the SEO experts can go to work and start making the right changes to help your site rank.

Increase Your South Carolina Moving Leads with Google Ads

Organic SEO is an excellent source of traffic for sure. But it is important to note that for you to start getting consistent organic traffic it takes time. The good news is that you do not have to wait too long because Google and other search engines allow you to cut the line. However, cutting the line comes at a price. You can run Pay Per Click (PPC) advertisements. These ads make it easy for your site to get leads.
PPC ads are excellent because you can target specific people you know need a moving service. Nobody clicks on an advert from a moving company if they don’t already need such a service. That means that once the client lands on your site, you have to make sure they convert based on the user experience. The type of service you provide will also make a difference.

The good thing with Google Ads is that you will notice immediate results. However, you have to set them up correctly to see substantial results. If you do not know what you are doing, you may end up spending a lot of money with nothing to show for it. But with the right expert, you can get hyper-targeted leads for your moving company. Google allows you to narrow down the exact locations you cover. That way, you can be sure that you are not wasting any money on these ads. After all, you only pay when someone clicks on the ad. And for that to happen, it means you most likely have a client that’s ready to move.

You shouldn’t have to worry about running your company and running an ad campaign. Hiring an online marketing expert makes it easy for you to have everything done for you. This way, you can focus on other aspects of your business where you thrive.

Local Google Maps

Google has many tools that they use to help you get noticed. The more you use the tools as you should, the more Google rewards you with visibility. Google My Business is one of the perfect tools for a moving company. With this tool, you get to appear on the local pack listings. This is because it allows you to put your moving business on Google maps–one of Google’s other tools.

Aside from your location, this tool allows prospects to see your review too. Social proof is powerful because it makes it easy for clients that had not made up their minds to decide. Online reviews also contribute to how well your site ranks. Moreover, Google My Business makes it easy for you to see critical insights. An excellent example of the information you’ll get on Google My Business is where the traffic is coming from. You get to see your profile views, search queries, clicks to your website, and much more. This tool is a must-have for any company targeting a specific location.

Make Your Move: Hire the Best Expert for Your South Carolina Moving Leads

You are already doing enough heavy lifting. You don’t want to add to that burden by trying to hack internet marketing on your own. There is just too much to learn and implement. Luckily, you can work with a digital marketing expert to increase your exposure. When picking an internet marketing company, focus on social proof and case studies. You don’t want to hire any random online marketer. A professional digital marketing service must have case studies to show you. It’s even better to work with someone that exclusively deals with moving companies. This way, you can be sure you’re not throwing away any money.