Thursday, December 23rd, 8:35 PM
Dangers of DIY SEO for Movers
United States – December 22, 2021 / MoversBoost /
SEO, known as Search Engine Optimization is one of the most valuable tools to drive new business from popular search engines such as Google, Bing, Yahoo and DuckDuckgo. Local Movers or national appear in Google based on reviews, proximity, web design, user experience, media, and popularity.
Search Engine Optimization when done properly can give your website more exposure, traffic and leads, but the question is: Is it best to use a professional marketing agency for movers or take the DIY approach? Of course, both options have drawbacks and benefits, but generally, having experienced SEO marketers taking care of a website is worth whatever the expense. Below, they’ve provided a more in-depth look at DIY and professional options to allow readers to make a more informed decision.
DIY Search Optimization for Movers
A website owner can verify their own Google My Business (Maps) listing, upload photos, videos, and even create a basic website through popular platforms such as Godaddy, Wix, or Squarespace. The business owner can also create webpages featuring every service they offer such as gun safe moves, local moves, piano moves, and their starting service areas.
Pros
Cost: The only cost a website owner will accrue taking a DIY approach is the cost of the domain name and website hosting. Typically, they go for around $25 a month for a domain name, hosting and email, which can easily stay below the cost of professional SEO companies, especially for smaller movers just starting out.
Control: DIY search engine marketing gives the property owner complete control over the project’s outcome, ensuring it turns out exactly as they envision.
Cons
Time-Consuming: If the owner is manually building out webpages for each service and uploading and optimizing images it can take away hours, days, and even weeks which could be spent doing actual moves.
Dangerous: Improper optimizations can actually be a hindrance to your business and severely negatively impact your chances of being found online. This can result in limited views on search engines or even a deindexing if proper robots txt files are not setup along with sitemaps.
Information Overload: Web design and SEO take systems. With Search Engine Optimization there are literally hundreds of tasks you could be doing, and sifting through the noise to get to the signal will require you become a part-time SEO and marketing expert, if not a full-time job as you grow.
Professional SEO for Moving Companies
Pros
Experience: At a professional SEO company who specializes in movers, they will have seen everything, from startup to multi million dollar websites, SEO and Google Ads tactics.
Professional-Grade Technology: Most professional web design and internet marketing companies own software or systems that stack advantages and virtually guarantee results.
Effectiveness: With their experience and artificial intelligence, most SEO companies can complete a web design, SEO and Google Ads campaign efficiently. Additionally, with every job done right the first time, there’s no need to redo webpages or sections over and over on the website.
Cons
Costly: With professional service comes an increased price range. Unlike DIY options, the business owner isn’t just paying for direct SEO results but the professional customer service that comes with it. Most SEO and digital marketing services range from $247 to as much as $5000 in price.
Unscrupulous Companies: Unfortunately, less savory companies out there are less experienced in the moving industry or less careful when handling a businesses brand name. People tend to hire them because they’re much cheaper than their competitors, but once they’ve received payment, it’s hard to get a hold of them again, even to correct a mistake.
Contact Information:
MoversBoost
208 Durand Rd
Neptune, NJ 07753
United States
Dan Anton
(833) 668-3772
https://moversboost.com
Original Source: https://moversboost.com/seo-for-movers-google-maps-local-checklist/
